Saturday, October 1, 2011

Nissan Investigates Mind Control



When someone says “Mind Control,” you may be thinking of Big Brother and the thought police in the classic novel 1984 or Therman, the mind control expert,  who was played by Zach Galifianakis in the movie, Dinner for Schmucks.  Despite what many may think about mind control, Nissan is taking it to a whole new level by teaming up with the École Polytechnique Fédérale de Lausanne in Switzerland (EPFL) to investigate Brain Machine Interface (BMI) systems. Nissan’s goal is to incorporate BMI into their vehicles while making safer driving experiences for their Nissan customers.

How is mind control a benefit for drivers?  The BMI systems will have the ability to predict the drivers maneuvering decisions and adjust the engine power, brakes and other technologies accordingly for road obstacles and road conditions.

More specifically, this BMI systems technology is considered a non-invasive form of mind control. That is where the user controls a machine with their mind instead of a machine having control over a user’s mind.

The BMI technology is well established in the scientific world, but is still in its infancy stage.  There is much needed improvements before the BMI technology takes off and becomes a standard in all Nissan vehicles. Before BMI becomes a common industry standard, Nissan needs to find a way to eliminate the neurological sensing cap so that a driver can just hop in a car and use the BMI systems without having to wear any sort of mind control headset.

"As part of our recently announced six year plan - Nissan Power 88 - we are focusing on new technologies. We have already developed a number of advanced safety systems for our cars - such as Intelligent Cruise Control, Distance Control Assist or Moving Object Detection, all systems that constantly scan the environment around the car ­- and the research being undertaken by EPFL complements this perfectly," said Christopher Benardis, GM Product Economic and Control, Business Development & OC-E Office at NISSAN International SA.

Nissan is moving forward to provide their customers with a more safe and comfortable driving experience.  All of these advanced technologies reduce the drivers’ stress and makes transportation safer for everyone.  When Nissan finds a way to incorporate all of these advanced technologies, it will make the vehicles on an LA freeway during rush hour look like a school of fish seamlessly moving together as one.

At North Country Nissan of Saint Albans, VT, we are excited to see Nissan become the innovation leader of their industry.  We applaud Nissan for their vision for safer and more efficient driving experiences today and tomorrow.   

If your in want to be part of this discussion, join us by liking us on Facebook, subscribe to our blog, and visit us at our dealership.  We would be happy to see you!



Seth Whiting
Paquin’s Auto Park



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